Tuesday, January 17, 2006

Winter Trails Day

Winter Trails Attendance Up in 2005
Events Atrract New Participants to Snow Sports

McLean, VA (January 13, 2006)—Organizers estimate that nearly 10,000 people attended Winter Trails Day on Saturday, January 7, based on preliminary reports from several "anchor sites" in various parts of the country. Last year, approximately 6,000 attended. Snow in the Pacific Northwest boosted numbers in Oregon and Washington State. Weston, in Massachusetts, reported a strong turnout partially because of coverage in the Boston Globe. The national, regional and local public relations campaign for Winter Trails generated more than 50 million impressions. Winter Trails Day, organized by SnowSports Industries America (SIA), Cross Country Ski Areas Association and the American Hiking Society, took place at nearly 120 locations in 25 states and Canada. A few Winter Trails Day events will take place later in the month and the largest one—Estes Park, CO—is scheduled for February 18, 2006.

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